Consistency vs Intensity

Relationship development works best when efforts are consistent over time, rather than focusing on sporadic but intense activities. The video from Simon Sinek below explains this truth.

Use Ever In Touch to help you stay consistent with developing and nurturing your relationships!

Bricks Trump

We’re familiar with the story about the three little pigs. The three pigs built their houses out of different materials: straw, sticks, and bricks. When the threat came (the big bad wolf), only the house made of bricks withstood his huffing and puffing.¬† Here’s a twist on what we can learn about this tale adapted towards our business and how it relates to our various competitive edges.

Straw: You build a product, and seek to compete on price. However, when another competitor builds the exact same thing but sells it significantly less, it’s easy to get blown down.

Sticks: More durable than straw, and takes more effort to plan and execute. Competing on this level is like competing on performance: building a superior product rather than out-pricing the other guy. Still, others may outperform your product one day. This can get blown down too.

Bricks: Most durable material, but takes a long time to build, laying one brick at a time. This is like building genuine relationships. When threats come, it’s hard to blow down.

When price and performance are equal, the quality of the relationship will trump.